The national health insurance reform

Client: Försäkringskassan (the government agency, administrating the national health insurances)

Background: Last year, Sweden´s national health insurance system was reformed. This caused a wild confused debate in media and anxiety among many sick people. Försäkringskassan needed to inform the citizens how the changes really affected them. 

Solution: We built the entire campaign out of actual articles and op-ed´s concerning the debate. And cleared out the concerns on an educational web site. 

This is how it came out:

Outdoor on the same theme. 

Opposite opinions from real articles on each side of the middle board which leads to the educational web site.

Picture from the web site where people could find out what the changes meant for them.