Telenor Family

Client: Telenor, one of the worlds largest telecom companies.

Brief: Launch Telenor´s family offer on the Swedish market. 

Solution: An integrated campaign that celebrates the most important quotes in life – the words that make a well-functioning family.  

The campaign won silver in the Eurobest Interactive category.

Here´s how the interactive part turned out:

Print and outdoor: 

And three films:

The end of the office phone

Client: Telenor.

Brief: Raise the awareness of Telenor One. A service that replaces your old office phone with a cell phone. 

The Solution: A web site where the visitors could practise to get rid of their office phone while finding out the benefits of Telenor One. And prints in business magazines leading to this site.

The web site won silver in Epica and brons in Eurobest.

Here´s how it turned out:

And here are some prints:

Mobile TV

Client: Telenor.

Brief: Launch mobile TV on the swedish market.

The Solution: A film that takes a leap in rock history and a web site where the visitor can explore mobile TV-offers while trashing a hotel room.

The campaign won several prizes in Eurobest, Epica, NY festivals, Guldägget and Hugo Television Awards.

The film:

The web: 

The visitor could explore mobile TV-offers...

And trash the hotel room. Try it here.

The national health insurance reform

Client: Försäkringskassan (the government agency, administrating the national health insurances)

Background: Last year, Sweden´s national health insurance system was reformed. This caused a wild confused debate in media and anxiety among many sick people. Försäkringskassan needed to inform the citizens how the changes really affected them. 

Solution: We built the entire campaign out of actual articles and op-ed´s concerning the debate. And cleared out the concerns on an educational web site. 

This is how it came out:

Outdoor on the same theme. 

Opposite opinions from real articles on each side of the middle board which leads to the educational web site.

Picture from the web site where people could find out what the changes meant for them.

How much time do you have?

Client: Svenska Spel, Sweden's state owned gaming company. 

Brief: Protect Svenska Spel's position against foreign competition by establishing us as the responsible company. 

The solution: Svenska Spel is the world's most responsible gaming company. To inform the public of the work Svenska Spel does, we decided to promote one of their tools for safe gaming: the time limit. When you play online poker at svenskaspel.se, you have to state in advance how long time you want to spend playing. This has proven effectiveness in preventing gaming addiction. We made the tool mobile and enabled people to use it wherever they are. Regardless if they are on Facebook, playing World Of Warcraft or strolling around town using their cell phone. 

To promote the tools, we created a print campaign where the reader in advance can choose how much time he wants to spend reading. Depending on his time limit, he recieves different amounts of information. The ad is adapted to the paper/media it's published in. Some examples: 

For the Underground: How much time do you have? 3min until the train arrives. 2min until the train arrives. 1min until the train arrives. Watch out for incoming train.

For Metro (the underground newspaper): How much time do you have? I have 3 stops left. I have 2 stops left. I have 1 stop left. I'm reading over my neighbour's shoulder.

For economy sections: How much time do you have? 3 min until the stock exchange opens. 2 min until the stock exchange opens. 1 min until the stock exchange opens. OMX +9%

TV-commercial on the same theme.